True TRP has nothing to do with TRP measurement.
We focus on Audience / Fan Interaction and Engagement, Brand-Consumer Interaction and Engagement and Monetisation using Cost per Dialogue Model.
Widgets and APIs
Supports rich media posts, interactive campaigns with custom buttons and live polling with “OneTouch participation”.
Robust Enterprise-Class Platform
Uses “Always ON” push messaging technology | Supports millions of simultaneous interactions with very small (server) foot print.
Metrics and Data mining
Live dashboards and metrics to track user wise participation and engagement. viz Deliveries, Read receipts, Likes, Shares, Comments, poll responses | Progressive user profiling viz Device, Location, Demography, SEC, even for users who haven’t signed up. | Dynamic Form shipping and Payment Integration* (Next Ver)
Just one brand-consumer dialogue per day, can fetch up-to Rs 15,000 per fan per year.
We share 80% revenues with the Content Partner.
Your digital platforms can generate substantial revenues from CPD without resorting to voluminous display ads and video ads that irritate customers.
Ad-free, subscription-free deep engagement content will soon become a reality because “Cost per Dialogue” model is 1000 times more revenue efficient than CPI Models.
Cost per Dialogue would become the true measure of content quality as well as brand engagement. And that is why we call our company True TRP.