True TRP

About Us

True TRP is the new measure of connection and authenticity.

We help brands connect with people,

BY measuring emotional connection and perceived brand authenticity.

BY enabling heart to heart conversations in fan communities

BY finding and promoting authentic ad-free content, that emotionally resonates with their brand values.

We help content owners realise more value, using cost-per-engagement model.

CEO Profile

Ramkumar R S, ( has over 25+ years experience in marketing, techno-marketing and product management. He is also a published poet, classical dancer, thought leader and spiritual seeker. His "Leading from Within" Workshop has transformed the lives of many people and a few organisations. He had an entrepreneurial stint from 2007 to 2010 in the digital music space. Ramkumar used to work for the Chennai based Murugappa Group (Electronics Division) from 1987 to 1999. He is an electronics engineer with additional qualifications in Commerce and Management (B-Com, MBA)​

CTO Profile

Ashok Anand, is the CEO of Appiyo Technologies Pte Ltd and has over 28+ years experience (8 years in the US) in the IT industry.  He was the founding Team Member of BEA Inc, USA, home to industry defining products like WebLogic & Tuxedo. He has cross domain industry expertise having consulted for companies like HP, Tandem, Sun Microsystems, VISA Corp, Sybase, MCI, eTrade, Charles Schwab, MBNA (now Bank of America), CSC (Bell South), Electronics Arts etc. He did his Post graduation from BITS, Pilani. True TRP is partly owned by Appiyo, whose Twixor Consumer Engagement platform has been implemented across sectors such as IT, BFSI and Healthcare, including a few Fortune 50 customers.


True TRP Pvt Ltd

321A, 11th Street, Kuberan Nagar Extension, Madipakkam, Chennai 600091

Phone : +91 44 22582884

Mobile : +91 9381025462

Email   : rsr at truetrp dot com