True TRP has nothing to do with TRP measurement. We are focused on Audience Interaction, Engagement, Brand-Consumer Conversations and Monetization using Cost per Dialogue Model. True TRP is partly owned by Appiyo Techologies Pte Ltd.
Ramkumar R S, (www.rsrinnovations.com) has over 25+ years experience in marketing, techno-marketing and product management. He also had an entrepreneurial stint from 2007 to 2010 in the digital music space. Ramkumar used to work for the Chennai based Murugappa Group (Electronics Division) from 1987 to 1999. He is an electronics engineer with additional qualifications in Commerce and Management (B-Com, MBA)
Ashok Anand, is the CEO of Appiyo Technologies and has over 28+ years experience (8 years in the US) in the IT industry. He was the founding Team Member of BEA Inc, USA, home to industry defining products like WebLogic & Tuxedo. He has cross domain industry expertise having consulted for companies like HP, Tandem, Sun Microsystems, VISA Corp, Sybase, MCI, eTrade, Charles Schwab, MBNA (now Bank of America), CSC (Bell South), Electronics Arts etc. He did his Post graduation from BITS, Pilani.
Built over the last 5 years, Appiyo's Twixor Actionable Messaging framework and BPM platform is being used by leading customers and Fortune 50 enterprises across verticals such as IT Infrastructure, ERP, BFSI, Healthcare, FMCG etc.
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True TRP Pvt Ltd
321A, 11th Street, Kuberan Nagar Extension, Madipakkam, Chennai 600091
Phone : +91 44 22582884
Mobile : +91 9381025462
Email : rsr at truetrp dot com