True TRP

About Us

True TRP has nothing to do with TRP measurement. We are focused on Audience Interaction, Engagement, Brand-Consumer Conversations and Monetization using Cost per Dialogue Model. True TRP is partly owned by Appiyo Techologies Pte Ltd.

CEO Profile

Ramkumar R S, ( has over 25+ years experience in marketing, techno-marketing and product management. He also had an entrepreneurial stint from 2007 to 2010 in the digital music space. Ramkumar used to work for the Chennai based Murugappa Group (Electronics Division) from 1987 to 1999. He is an electronics engineer with additional qualifications in Commerce and Management (B-Com, MBA)​

CTO Profile

Ashok Anand, is the CEO of Appiyo Technologies and has over 28+ years experience (8 years in the US) in the IT industry.  He was the founding Team Member of BEA Inc, USA, home to industry defining products like WebLogic & Tuxedo. He has cross domain industry expertise having consulted for companies like HP, Tandem, Sun Microsystems, VISA Corp, Sybase, MCI, eTrade, Charles Schwab, MBNA (now Bank of America), CSC (Bell South), Electronics Arts etc. He did his Post graduation from BITS, Pilani. 

Appiyo Technologies

Built over the last 5 years, Appiyo's Twixor Actionable Messaging framework and BPM platform is being used by leading customers and Fortune 50 enterprises across verticals such as IT Infrastructure, ERP, BFSI, Healthcare, FMCG etc.

​Demo Request

To request for a  live demo of our platform, please write to us or call us.  

Sign Up for Free


We can integrate and activate the widgets within a day. Click here for Free Sign up.


True TRP Pvt Ltd

321A, 11th Street, Kuberan Nagar Extension, Madipakkam, Chennai 600091

Phone : +91 44 22582884

Mobile : +91 9381025462

Email   : rsr at truetrp dot com

Commercial Terms

Terms of Service

Privacy & Policies